Customer satisfaction is the key to a successful business. Not long ago, customer satisfaction spread mainly through word of mouth and referrals. But today, sites like Yelp allow customers to openly review businesses for everyone to see - and they do. When choosing a service, most consumers spend a good amount of time online researching brands and companies to make their choice.

Today’s business owners are more accountable than ever to keep customers satisfied and resolve complaints. I mean, what’s going to make somebody pick your business if your competitor Joe Schmoe across the street has hundreds of great online reviews? That’s why it’s important to establish a strong online reputation. But how do you do this without being pushy or dishonest?

Here are five tips to get you started: